
About the Media Lab
The Media Lab is directed by Dr. Bhoomi Thakore and advances critical research on media as a powerful social institution, examining how media shapes cultural ideologies and contributes to the reproduction of social inequalities. Through rigorous, interdisciplinary methods, we aim to illuminate the social consequences of media systems and foster deeper public understanding of media’s role in contemporary society.
Areas of Research
Sociology of YouTube
Viral Trends on Social Media
Stereotypes in News Media
Political Socialization from Social Media
Virtual Gamer Communities